Start Telling Their Story Better Than Them - John Elbing

A confused story = a stressed brain. 🧠

You keep telling the same story. Trudging along. Frustrated. Because deep down, you don't know exactly who you're for — or why they'd pick you. That fog isn't just a marketing problem. It's a health problem. It drains clarity, tanks performance, and keeps your stress running hot. John Elbing — #1 bestselling author & founder of Standpoint — joined The Hardy Brain to show how the right story lowers the load:

😌 Less stress — when people finally "get you," your brain stops spinning

🧠 Clarity — know exactly who you serve and why

⚡ Performance — align your team on ONE story and watch focus return His framework: Recognition → Perception → Projection.

Find John here:

🌐 standpoint.ch

⚡ scan.standpoint.ch — free scan that finds the gaps in your story

🔗 linkedin.com/in/elbing

📘 Storybuilding — his book If you're an entrepreneur who feels scattered or misunderstood, this episode gives your brain something solid to hold onto.

 ***One ask:

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